Processing

The central processing unit transforming Polythene bags into Polyester for textiles. Kale plant cultivation for cutin harvesting to be combined with the polythene in order to form the Polyester.

Cultivation of Cotton on the Higher levels using heat recovery to simulate the hotter growing conditions necessary for the shrubs to grow

Sustainable Textiles

The local demographics of the Shepherd's Bush area indicate a divide between areas of deprivation and those of the bourgeois class. Interestingly in the immediate area surrounding the Westfield centre there are two distinct zones of deprived households indicated in black. The question that is being asked is why, and is there a way to begin to bridge this gap?

The Westfield Centre along with all consumerism produces large quantities of waste, whether it be physical waste, social waste or environmental waste. These are all disposed of through whatever plans and management systems that have been setup by the Westfield Group. Is there a way that this matter can be re-appropriated so that it addresses the ethics that need to be nurtured within consumerism. In turn can this transformation be translated and put back into the surrounding social environment?



The initial choice of site was that of the Former Odeon Pavilion Cinema situated adjacent to the Shepherd's Bush common. Being central within the Shepherd's Bush area it could act as a beacon symbolising a movement against the mega brands residing in the Westfield Centre.



The central element of the proposed building would be to facilitate a processing unit to tranform the waste form the mall into usable material.

The Heat Sink

Through the process of waste re appropriation, there is the possibility to capture embodied energy in the form of heat and redistribute the energy to service the institute.

The Process

Collusion amongst brands and the waste disposal/recycling unit from the Westfield Centre has led to the agreement to set aside quantities of waste to be put back into the guerrilla couture initiative in a bid to capture lost revenue that has arisen as a result of the growing rift Westfield users & non-users.

Collections of materials

Collection of materials.

Where to find the anti-cool

The distribution

Delivery of the guerilla couture

The sense of exclusion

The production of garments, product, consumables will be pumped back into the local and wider areas.

If a sense of anti-cool can be nutured, the appeal will rise and attract higher levels of revenue.

Initial 3D analysis of the Westfield Site. The aim is to create a link by a systematic program setup in a Guerrilla manner that is powered by the re appropriation of brand power.

Guerrilla Couture

The decision to move out of the immediate shadow of the gargantuan Westfield Centre has been made. The physical link may now seem more distant but the function of the project is such that it incorporates many variables that are subjugated by consumer ethos and corporate brands. Corporate brands play the main stakeholders in a setup that aims to subversively pump back the ideals and brand power that is strongly aimed at those with high spending power.

What Does The Westfield Centre Need?

I looked into functions, environments & possible interventions that the Westfield Centre lacks. It is not to say that these ideas are definitely what the centre needs. It is more so to highlight potential functions that could be developed, whether it be physically within the centre or on a slightly more widespread level, that address the issue of exclusivity that has been emerging in the Shepherd's Bush area.

The Anti-cool