Wednesday, 17 March 2010


Context from Richard Young on Vimeo.

The first draft of an aerial shot of the Westfield Centre. This sequence follows the an initial sequence that passes through the Shepherd's Bush area at eye level. This is to give an overall picture of the Westfield Centre in context in the year of 2015, when the Westfield Centre was at its peak, prior to the downfall and deterioration of the Shepherd's Bush area and Westfield.

Economic Attack

Economic Attack from Richard Young on Vimeo.


This shot will represent the psychological condition a retail non-space such as the Westfield Centre can induce. It is the intermediate/transient space that is passed through before the reaching the reality of Wastefield.

The Gateway to Wastefield

This will be turned into a 2.5D shot moving into the corridor

Vanishing Point Test

The tunnel/corridor scene of entry and exit to Westfield and Wastefield

Vanishing Point Test 01 from Richard Young on Vimeo.

Sunday, 14 March 2010

Escapism Scene 02

The base for the next stage on the deterioration of the consumers mind. A utopian world that begins to transform into non space.

Escapism Scene 01

These two shots will provide the base for two photoshop edits.
Both of these will form the entry sequence into the escapist consumer environment that psychologically runs parallel with the Westfield Centre environment.

Thursday, 11 March 2010

Duality of Retail Environments

From the tutorial today the clarity of the narrative needs to be refined. Rather than concentrating so much on a character study, that focused on the internal desires and conflicts of his mind, the focus will now try to illustrate the spatial environments that induces such conflicts.

The process of influencing a consumers mind will still play an important part within the film but will represent mechanism that transport/transfer the consumer to various spatial environments such and virtual spaces, viral spaces and alternatives to the physically rigorous and opressive nature of retail spaces such as the Westfield Centre.

Wednesday, 3 March 2010

Tuesday, 2 March 2010

Interior Shots

Two images of internal spaces

An impression of the internal markethall with the production pods suspended in the tall internal space.
The farm space that would develop as part of the self sufficiency program.


Below are details of various interfaces around the Wastefield Centre.

Monday, 1 March 2010

Cut 02

These graphics concentrate on how the inner facade forms a canvas upon which artworks and any form of expression can be displayed by the Wastefield Centre users.

Cut 02

The second cut through the Wastefield Centre was taken through the production and retail spaces. The following graphics illustrate how the mechanism of the billboard facade relay the polemic of the Wastefield Centre.

Cut 01

The first section cut through the Wastefield Centre is was taken through the waste sorting section.

Final Massing of the Wastefield Centre

Reworked Concept Images