Thursday, 7 January 2010


Extracted Facade investigating the modularity of billboards and the significance of aspect ratios on visual impact.

A sketch plan of the zones that might be formed within Wastefield. These zones still stem from the previous tangent but have started to follow a sense of rationalism interms of structure and program.

The vistas from the slip road approaching the Westfield centre captures the monumental scale of the site and how the introduction of an media active facade can hold powerful communicative properties. These properties will continue to influence by passers and relay strong messages that will brand the facade and develop the identity of Wastefield.

Marketing strategies that can be run and controlled from Wastefield will have potential to infiltrate various market spaces and urban environments. Ideas such as this leaflet are a starting point of campaigns that could take the form of viral marketing to reach all potential patron, clients and customers.

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