Wednesday, 9 December 2009

Sketch Design

In terms of materiality the extraction of the existing facade played on the idea of the Westfield Centre emerging from the existing facade in a way that is visually challenging from the vistas created along the main vehicle routes. It is almost similar to a form of camouflage in that from the outset it appears to blend in with something behind it but once the journey passed it begins the openings and overlaps are unveiled and the cracks exposed.

The cracks that appear should relate quite closely to the internal layout of functions. This exposure then takes the form of the active branding of the Wastefield Centre in a show case manner.

The showcasing is a mechanism that offers a critique of contensious issues within the Westfield Centre outfit and simultaneously broadcasts the nature and purpose of the Wastefield Centre.

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